militello

design

Toobo poster
Moka poster
Blender CMF
Sitto poster
Shimaru poster 01
Toobo poster S
Moka poster 01 S
Moka poster 00 S
Blender HS Square
Sitto poster 05 S
Shimaru poster 01 S

Where creativity
meets Italian design

Welcome to Militello Design Studio, where Italian design excellence meets a genuine approach to essential aesthetics. We specialize in high-end products that blend beauty, functionality, durability, and sustainability. Our commitment to timeless elegance and innovative practices ensures our designs are visually beautiful and environmentally responsible. Founded in 2024 by Italian designer Pietro Militello, we focus on industrial and product design, graphic design, CMF, prototyping, and consulting. Our diverse product range includes furniture, lighting, camping gear, and high-end electronics, with a vision to expand our collaborations in North America and Japan by 2025.

Projects

QUIET BLENDER

TOOBO

MOKA-MP

SITTO

SHIMARU

About

Design process

The design process begins with comprehensive research and ideation, where we gather insights on user needs and market trends to brainstorm potential concepts. We then sketch initial ideas and create user scenario mood-boards to develop wireframes that visualize functionality and layout. After identifying the most promising concepts, we move to 3D software for the development phase. Following adjustments based on the feedback, we finalize the design to ensure all specifications align with user requirements and manufacturing constraints. Finally, we deliver detailed design documentation, typically including photo-realistic renders in a visually appealing digital presentation, along with a 3D model file to ensure a seamless transition to production.

Our Team

Pietro Militello is an Italian product and industrial designer from Milan, currently residing in Hong Kong. After completing his Bachelor’s and Master’s degrees in Design Engineering at the Polytechnic University of Milan, he relocated to Hong Kong to launch his design career.

From a young age, Pietro exhibited a profound curiosity and passion for hand drawing, design, craftsmanship, graphic arts, and innovation. His extensive travels across various countries have enriched his understanding of diverse cultures, allowing him to cultivate a fresh, open-minded, and sustainable design philosophy. With experience working in international and multidisciplinary teams in Milan, Auckland, London, Hong Kong and China Mainland, Pietro has developed great communication skills and a sociable, curious mindset that enhance his ability to approach design challenges creatively.

Pietro

Founder and
Design Director

Chole

Project and
sales manager

Contact Us

Interested in working together?

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Copyright © Militello Design Studio Ltd.

Copyright © Militello Design Studio Ltd.

Blender HS
Blender HS Square

QUIET BLENDER

SUPOR 1.2 L blender with noise reduction

Introducing a revolutionary blender designed for SUPOR, equipped with a noise-reducing cover and a detachable 2.5 liter water tank. Its soft design language and warm color palette seamlessly fit into any home environment. The transparent, wavy polycarbonate cover effectively isolates blender noise during operation, ensuring a quieter kitchen experience. Featuring a wide touch display, the blender offers multiple blending programs to deliver optimal results, enhancing user satisfaction. A cleverly integrated water pipe within the jar handle connects the water tank to the blender jar, streamlining the blending process and enabling an auto-cleaning function for added convenience.
This innovative design was launched in 2024 for SUPOR. Personal contributions: design ideation, CAD modeling, refinements, and engineering oversight. Led by Design Director Evan Ma of One Object Design Studio.
Moka-mp BG
Moka-mp.37

MOKA-MP

Camping moka coffee pot

Camping season has finally started in Hong Kong after a long hot summer. For this new personal project, I decided to combine my love for outdoor activities and coffee breaks.
Moka-mp is a portable moka coffee pot for camping. The titanium material and the compact size makes it light and easy to carry.
Crafted from durable titanium, Moka-up is made to be durable and due to the soft shape design it’s also easy to clean.
Nowadays our life is highly digitized, people spend most of their time on phones and laptops. Sometimes it’s inevitable, due to our jobs and remote communication. And this is also why I wanted to design something that could somehow invite people to enjoy their precious free time in nature.
Poster 45 A
Toobo poster S

TOOBO

Modular survival gear

Toobo is your ultimate companion for outdoor adventures, designed to empower every nature enthusiast with a customizable survival kit made from versatile modular pipes, each serving a unique purpose.

Say goodbye to cumbersome, heavy gear: Toobo’s lightweight and compact design ensures you’re prepared for any emergency, allowing for carefree exploration whether you’re hiking through forests, scaling canyon walls, or trekking up mountains. The innovative modular fabric sleeve not only keeps your kit organized but also enhances portability, so you can easily access everything you need right when you need it.

Crafted from durable CNC aluminum, the kit withstands the toughest elements, while the robust, waterproof fabric and sturdy plastic zipper guarantee your essentials stay safe and secure, making Toobo an indispensable part of your outdoor gear.

Toobo comes with a modular, expandable case that allows for easy transport during your wild outdoor excursions. The button clips on each sleeve facilitate quick access, while the waterproof technical fabric ensures that it remains lightweight and durable.

Thanks to the adjustable straps, you can effortlessly attach it to your backpack, roll it up for compactness, or secure it to your belt or directly on yourself. Each sleeve features a sturdy nylon zipper that simplifies the expansion process, allowing you to quickly add or remove sections as needed. Stay well-prepared without overloading your backpack!

COVER Project
COVER Project S

SHIMARU

Kyoto table lamp

During my travels in Japan, I found myself captivated by Kyoto, where the essence of minimal elegance and meticulous attention to detail in Japanese culture deeply inspired me. This fascination prompted me to initiate a project upon my return.

The circle, or “Maru,” embodies profound meanings such as continuity and the delicate balance between dualities like life and death. Similarly, the square, known as “Shikaku,” encapsulates the Maru’s essence within its defined edges, representing harmony and structure. Combining these two iconic shapes, I conceived the name Shimaru, blending Shikaku with Maru to reflect the refined simplicity of Japanese design.

I selected materials commonly used in Japanese craftsmanship, such as clear birch wood with traditional joints and semi-transparent rice paper for light diffusion. To infuse an Italian influence, I incorporated Carrara marble for the Maru, not only adding elegance but also providing practical stability to the lamp.

Hero 01 16.9 Fade
COVER Project S

SITTO

Stool exhibition in Hong Kong

The idea was to translate Hong Kong into a stool that reflects the essence, the materials and the main elements of the City.
When I first arrived in Hong Kong I was surprised how vertical the city is. Sometimes when I walk around I have the feeling of being almost suspended in the air, I’ve never experienced something like that in any other places so I decided to bring that feeling to my design.

To add an extra connection with the City I decided to use the materials Hong Kong is made of. That’s why the bamboo, it recalls the iconic buildings structures, the concrete that is everywhere around and the rough metal, another material heavily visible in the city.

There’s also a practical reason for the materials choice, since it is designed mostly for street usage, it had to be sturdy and resistant to the strong Hong Kong humid and rainy weather conditions.

Regarding the design language I intentionally wanted to give a rough industrial look to better blend and keep the consistency with the style of the hidden Hong Kong lanes.

I hosted a collaborative exhibition titled “A Break on an Anonymous Street” with fellow young designers based in Hong Kong. Our aim was to engage in a design-social experiment, creating street stools for passersby to enjoy a brief respite while exploring the city. Each design was inspired by the essence and key elements of Hong Kong, showcasing the diverse backgrounds and nationalities of our group through six unique concepts.

On a hot, humid summer day in Sheung Wan, behind Craftissimo, we organized the interactive exhibition where attendees could meet the designers, converse, and experience firsthand each design concept.